Every gift shapes their future. Every message shows them who believed.
Every child has people rooting for them. GenGift gives family and friends a way to show their support by sending financial gifts directly to a child's college savings or investment accounts, along with a keepsake video message.
The money grows, the memory lives on.
A heartfelt message makes every gift memorable.
When you send a gift, record a short video message. A real moment captured, sharing the heart behind your gift and how much you believe in their future.
Every video is saved to their Memory Bank, ready to watch right away and revisit for years to come. Imagine a child at 7 watching a video from their grandparent on their birthday. Now imagine that same child at 18, opening their Memory Bank and seeing years of videos from everyone who has ever celebrated them.
A simple start to a legacy of meaningful giving.
Once a child's profile is created, everyone in their life can send a real financial gift alongside a message they'll carry for years.
Create your account
Set up your profile and link accounts.
Grow your
gifting hub
Add the kids in your life and keep everything in one place, ready for any gifting moment.
Send a gift,
attach a memory
Choose an amount and record a keepsake video message. Meaningful in minutes.
Straight into
their account
Every gift is deposited directly into a child's account, focused on their future.
Every occasion is an opportunity to invest in their future.
A child's life is full of moments worth celebrating. Every occasion is a chance for a child's village to invest in what's ahead. The gifts given today become the foundation for the life they're building.
College
Wedding
First Home
Starting a Business
Future Dreams
Simple for gifters. Meaningful for families. Secure by design.
Whether you're setting up a profile or sending a gift to someone you love, GenGift was built to get out of the way and let the meaning come through.
Deposited directly into their account
Gifts go straight into the child's savings or investment account.
Works with the accounts families already have
529 college savings, custodial investment accounts, and bank savings. Families link what works for them.
One link. No friction.
Gifters follow a secure link to send a gift. Simple for everyone involved.
One hub for all the children you love
Save multiple children in your account. Send to a niece, a godchild, or a friend's child once you're set up.
Secure by design
End-to-end encryption and PCI-compliant payment processing built for financial products you can trust.
Built for every family
Grandparents, guardians, aunts, uncles, family friends: anyone caring for or connected to a child can create a profile and receive gifts from their village.
"It takes a village to raise a child. GenGift gives the whole village a way to invest in their future, one meaningful gift at a time."
Help us build something that matters.
GenGift is being built for the village. We are currently in development, and every dollar goes directly toward bringing this platform to life. Supporters become part of the founding community behind GenGift from day one, receiving early access and updates along the way. If this mission resonates with you, there is a way to be part of making it real.
Support the Work
Be the first to gift with intention.
Join the waitlist and be notified the moment GenGift opens. Early members get first access.